Traffic Increased By 4207%...

This client monetizes coupon codes from their website but was struggling to gain any traction in this competitive niche.

seo case study coupon codes

The Results

The Challenge

The Solution

As a result of their heavy competition, the brand had very little visibility on the first two pages of Google for key traffic driving terms.

In the 7 months we have been working with the client:

  • We have fixed a large number of on-site issues
  • Drastically improved the domain authority
  • Sent a significant amount of link equity to the site.

Campaign Goals

After a complete review of the site, we put together a bespoke strategy for the site.

We outlined the core campaign goals of the strategy as follows-

  • Push core keywords into index. The brand was not ranking for broad terms which have hundreds of thousands of combined searches each month in the US.
  • Bring keywords on the first 5 pages to page 1. Specifically terms with 10,000+ monthly searches that were currently ranked in the top 5 pages.
  • Increase overall search visibility for longer tail, conversion focused keywords. Long tail terms with thousands of searches a month were hovering around the 3rd page. These represented good “quick win” opportunities.
  • Ensure correct on-site optimisation. The site had several crucial on-site weaknesses that needed to be resolved if the brand was to grow. One example was that the site had poor URL structure/content siloing & severely thin content which left them vulnerable to Google’s “Panda”.

Strategy & Implementation

The core strategy was to:

  • Create a comprehensive audit to create an SEO friendly site with well-optimised content that was relevant to target keywords.
  • Build the overall domain authority using our own link building strategies as well as targeted outreach to relevant established blogs and sites.
  • Build the authority of key internal pages through the use of targeted links, pointing directly to internal landing page URLs.

On-site Optimisation

The first thing we started with was on site optimisation to ensure we create a solid foundation to build rankings and traffic on.

These are the key areas we worked on-

Page Structure & Content

During the auditing process, we wanted to make sure that the site would rank for as many relevant long-tailed keywords as possible.

 An important foundation for this was to restructure pages and content.

Prior to commencing our work…

  • Title tags across the site were not optimised and were often too long/duplicated
  • No keyword research was executed before the content structure was set on the site

So we set about redesigning that structure based on keyword relevance which led to a number of content improvements across the site.

Keyword Relevance

We overhauled the title tags along with other key onsite elements on every page of the site in order to reinforce each page’s specific keyword relevance.

Meta descriptions were often too short or non-existent so we went about creating those for every page to increase keyword relevance.

When rewriting the title tag and meta description we applied a small amount of SEO copywriting wizardry.

This ensured that the pages would command the highest click-through rate from Google’s search results as possible.

Technical Issues

We were also battling with a number of technical issues from:

  • Broken internal links
  • Broken external links
  • Images not working
  • …and a host of other onsite problems

We took care of all of the technical fixes to ensure the site was providing the best user experience possible while removing any SEO performance bottlenecks at the same time.

Link Building

The big elephant in the room when we started working together was how underdeveloped their link profile was.

It was obvious that we needed to focus on link building as a priority if we were to get anywhere with their rankings for all the things they’re relevant for.

But we had to balance the aggressive goals of the client with the velocity of links we built and the anchor text distribution strategy we used.

We acquired a consistent number of backlinks each month with a highly controlled anchor text distribution, including:

  • Naked URLs
  • Branded anchor text
  • Generic anchor text

As a consistent and strong foundation of links developed, we targeted the key category pages, using exact match anchor text to rapidly push these pages through the SERPs.

You can see how the number of referring domains increased over time below-

coupon case study ahrefs1We focused the entire link building campaign to help build niche relevancy while making sure the link profile remained as natural looking as possible.

The Results

The proof is always in the pudding and we began to see immediate results after implementing the strategy above.

Organic Traffic Improvements

With the recommendations from the audit implemented in early July coupled with backlinks being pointed at the key internal pages…

Traffic continuously grew month-on-month.

By February,  organic traffic was up 4,427.17%  compared to June the previous year, with 472,591 visits in January compared to June’s 10,439.

Similarly, the number of new users had increased by over 4,207%, with 405,466 new visits in January compared to 9,414 in June-

coupons case study analytics1

Overall Keyword Improvements

Between June and March the following year, the number of keywords ranking at the top 20 positions in increased significantly:

  • Keywords in the top 3 places increased from 33 to 558 – an increase of 1590%
  • Keywords in the top 10 places increased from 85 to 1,501 – an increase of 1666%
  • Keywords in the top 20 places increased from 182 to 2,429 – an increase of 1235%

Take a look at this screenshot from SEMRush that breaks down the keyword distribution-

coupons case study semrush1

Tracked Target Keyword Improvements

Across only 9 core keywords that we track in-house, there was an overall increase of 874 positions-

Coupons case study tracked keywords

A number of high volume keywords entered the first page, and a number of highly competitive terms entered the index and continue to rapidly ascend the SERPs

These are the current rankings of the core keywords that we are tracking-

Coupon Code Ranking

Take The Hard Work Out Of SEO

If you would like to take the hard work out of SEO and transform your organic search traffic, then send us your enquiry right now.

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